Meta Thread Ads on Feeds — What South African Brands Need to Know
Meta has officially rolled out advertising on Threads feed globally, opening a powerful new avenue for South African businesses to engage with a growing and dynamic audience.
With over 320 million people actively using Threads to share ideas and join real-time conversations, this platform is fast becoming a key player in the digital landscape. And now, with ad support, local brands can finally get in on the action.
💡 Why Meta Threads Ads Matter for South African Marketers
Threads offers a fresh, uncluttered environment where people are actively looking for new ideas and authentic interactions — making it an ideal space to boost brand awareness, drive traffic, or increase sales.
Meta currently supports three ad objectives on Threads:
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Awareness: Optimise for reach and boost visibility for your brand.
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Traffic: Send people to a destination like your website by optimising for link clicks.
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Sales: Reach users likely to convert and optimise for purchases.
Threads ads are image-based only for now (no video support yet), and they blend seamlessly into the feed — offering a more native and less intrusive experience.
📸 Meta Threads Ad Specs (What You Need to Know)
Here’s what your ad creatives should include:
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File type: JPG or PNG recommended
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Aspect ratio: 16:9 to 9:16 supported
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Optimal resolution: 1440 x 1440 pixels
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Primary text: 80–160 characters (no hashtags or URLs)
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Headline: Max 40 characters
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CTA buttons: Not visible in Threads feed, but required for cross-platform campaigns (e.g., Instagram)
Importantly, you can also use brand suitability controls through Meta’s inventory filter, ensuring your ads appear next to content that aligns with your brand values.
🤝 Social House Can Manage Your Threads Ads for You
At Social House, we stay ahead of digital trends to keep our clients where their audiences are — as platforms evolve and new tools emerge.
We can help you:
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Add Threads to your existing Meta campaigns
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Optimise for the right objective (awareness, traffic, or sales)
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Design image creatives that fit Threads’ unique format
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Control your brand’s visibility using inventory filters
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Track and refine performance with expert reporting
Whether you’re a business owner in Johannesburg, a national or international brand, we’ve got the creative and strategic know-how to unlock growth through this exciting new platform.
